One spring ON TV: TV2 Sport and Kel-berg supports the Herning.
When this year's big spring classic One spring day on the moors run in 2019, it will be Herning's first whole-hearted attempt to show the race live on television.
It will be TV2 sport that covers the event as an exclusive partner, the channel has been given the responsibility to cover the battle.
It was an agreement which came into place with the help of trailer manufacturer Schmitz, who also joins us as a new main sponsor for the race this year under the name Mercedes-Benz GP Herning.
It is also a satisfied director from Kel-Berg, Jens Larsen, who said:
In an effort to succeed with television coverage of the race we were approached by Herning Cycle Club.
We have previously been engaged with cycling sports and felt an immediate desire to support this exciting initiative, which should benefit all bike interested for good.
Also steffan Bill from the organizer group is pleased with the outcome, it is the result of a lot of devoted people from Herning Cycle Club and the interest from partners who have worked for this outcome. It is expensive to move up in a different league with the race and TV coverage is an important step.
Jens Larsen also sees a good opportunity to meet his clients in an informal environment
As a company we see a great opportunity to invite our own clientele to an exciting event in Herning.
We hope we can help to initiate a tradition of including TV coverage of the race.
TV2 Sport sends the race live on their own channel and TV2 Play, people who come out to see the race will also be able to follow the race on a big screen at the city centre near the finish line.